COLLABORATION WITH Ctrl SPACE
Concept Design, Custom Furniture, Interior materials, Lighting Design & Styling
‘Playful Industry’ was the concept. We embraced the authentic industrial building and were conscious we couldn’t make the interior the poor cousin to the garden. The goal: create two spaces with individual strengths that sat cohesively under one brand. ‘the sum of the parts is greater than the whole’. This dictated the furniture styles and heights throughout. ‘Park’ was added to the name so we set about weaving this in, knowing here we could deliver Americanism N.Z’ers could relate to. It also gave strong street presence on a very competitive strip. To connect locally and with longevity our values were quality and honesty. Every material had to reflect this. We wanted the place to look better with age. Playful has been achieved through detailed styling with strong involvement even in table and food presentation.
Photography by Sarah Grace