Mama Loco Albany
The brief was to create a ‘Modern Mexican Experience’. In order to attempt to articulate the future for Mexico in New Zealand we had to understand the past. We undertook a basic semiotic study on what ‘Mexican’ means to New Zealander’s. This meant looking at and interpreting the Mexican cultural symbols expressed in our society. It was clear that our expressions of Mexico were somewhat lagging behind the country itself. The concept was simple – it was simply to reference Mexico symbols in a fresh, amusing and tongue in cheek way.